Auto Brands and the Social Focus
I’ve learned through the years how innovative automotive marketers can be when it comes to media channels, ad products, messaging, creative, etc. More often than not, they understand what it takes to...
View ArticleIt’s Not Your Grandpa’s Cadillac Anymore
How digital bridges the generation gap between luxury’s “new consumers.” The business of selling luxury products has changed in these post-recession times. In 2008, average U.S. wealth plunged by over...
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Auto’Mobile’ Marketing Driving the Innovation Highway
The statistics1 are overwhelming. This year: • There are 1.2 billion mobile Web users worldwide • All mobile phone users will reach 242.6 million • 94% of smartphones users will be mobile internet...
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Big Social Media Plans + Small Budget = No Problem.
Three simple steps to help marketers get the biggest bang for their social media buck. When it comes to marketing budgets, big isn’t always better in social media. In fact, smaller budgets sometimes...
View ArticleLuxury Automakers Shifting Budgets Online
This past summer, Martini Media composed luxury brand research that looked closely at how brands were leveraging digital to connect with affluent consumers online. Based on recent demand from marketers...
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